To understand its impact, one has to travel back to 1998 when southern rap was just beginning to get the respect it had long deserved. Whatever the reason though, it was clear after one listen that this was a concentrated effort prepared as if the entire CMR brand depended on the success of 400 Degreez. A freshly-inked deal with music powerhouse, Universal, in the spring of 1998, may or may not have (subconsciously) inspired Cash Money to take a slightly more polished approach with Juvenile’s next project. His first release on the then up-and-coming Cash Money Records was 1997’s “ Solja Rags” – an unapologetic, raw endeavor that only sporadically showed glimpses of his massive crossover potential. planted the seeds for a 30 million dollar distribution deal, Juvenile’s CMR sophomore effort “ 400 Degreez” was the tree that bore an abundance of fruit that the label has been enjoying since its initial release on November 3, 1998. Cash Money Records didn’t just take over for the 9-9 and the 2000 they’ve dominated music for the past two decades.
Terius “Juvenile” Gray proudly proclaimed on arguably the biggest ass-shaking anthem in the history of music. Cash Money Records taking over for the 9-9 and the 2000…
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